Incorporates loans for trade finance together with other financial loans to be used in Hong Kong. Due to the fact December 2018, figures for financial loans for use in/exterior Hong Kong are restated to mirror licensed establishments’ reclassification of Doing work cash financial loans.
The organization’s frequently revised viewers numbers counsel that Facebook Messenger’s advert attain in Hong Kong was equivalent to 26.0 per cent of the entire population Firstly on the yr.
However, as we noted from the Fb section earlier mentioned, changes while in the audience achieve figures revealed in Meta’s advertisement setting up applications will not automatically correlate with Total alterations in its platforms’ Energetic person bases.
A different signal Conference is adopted for the entire number of the monetary account since June 2023. From then on, an increase in financial non-reserve property/reserve belongings is indicated by a constructive benefit even though a decrease in money non-reserve assets/reserve property is indicated by a negative price.
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Notes: Meta’s promotion assets only publish viewers gender data for “feminine” and “male” users.
Note: ByteDance’s advertising sources only publish audience gender data for “female” and “male” consumers.
In the meantime, TikTok’s advert get to in Hong Kong was comparable to 1.0 % of your community Net person foundation at the start on the 12 months, despite age.
What's more, our Assessment indicates that X’s inferences might not be especially dependable in figuring out customers’ gender, specifically in international locations wherever English is not the dominant language.
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These headline stats present a terrific overview in the “point out of digital” in Hong Kong, but as a way to seem sensible of how digital trends and behaviours are evolving, we have to dig further into the data.
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Nonetheless, it’s imperative that you tension that these promoting arrive at figures aren't the same as the month-to-month active customers figures that Meta reviews in its investor earnings bulletins, plus they shouldn't be interpreted as such.